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Market Entry

We're here to help. The Malaysian-German Chamber supports you and your company in the development and expansion of business activities in Germany, Malaysia and Southeast Asia.

Two businessmen shaking hands in from the MGCC logo

Do you want to know the market potential of your product in the market? Are you looking for reliable partners or a local representative?

We help you with general market information and provide you with comprehensive tailored services to meet your business needs. We also provide organisational and language support for your meetings with potential new customers.

Company Representation

If you cannot come to Malaysia, we can represent your company in the local market and day-to-day business. Depending on your needs and budget, we can be the main point of contact for your company in Malaysia, maintain close relationships with your partners or suppliers, represent you in meetings or negotiations, conduct site visits or provide administrative support.

Tailored Address Lists

Are you looking for local partners? That sounds a lot easier than it often is. Reliable directories are not often available. We therefore gladly support you with our address research. As part of an address search, you will receive a list of verified partners. This includes contact person details, office location and other contact information, such as telephone number, fax and email address as well as verification of the company in the commercial register.

Individual Business Partner Search & B2B

The goal of the individual partner search is to enable you to successfully access the market through an active local partner, be it a distributor, representative, sales or purchase partner. Working to your specifications, MGCC researches potential partners that accurately meet your target markets and requirements, conducts site visits and interviews and plans joint meetings together with you.

Market Analysis & Market Entry Strategy

Due to its central location, Malaysia is an important strategic hub for regional and international business. Its location also makes it very attractive for investors or business ventures. MGCC provides extensive support in the preparation of sector and product market surveys (cross-industry). Through secondary as well as primary market research (such as interviews) we help you with current and forecast information of the Malaysian market, submarkets, market segments, regulations, entry barriers, competitors, success factors, risks or products on a quantitative and qualitative level. We also advise you on suitable market entry strategies based on your needs and market requirements.

Intercultural Training

Different cultures have different ways of conducting business. Our Intercultural Training programme is designed to help you and your team foster effective ways of communicating in a German-Malaysian work setting. Close the cultural gap by taking the guesswork out of the subtle differences between German and Malaysian working styles to avoid miscommunication, so that you and your team feel understood and empowered in the workplace to ensure organisational success.

We use real-life examples to provide a better picture of common traps and problems that may arise and the best way to navigate them. Our training sessions are held in strict confidence to allow participants to share their experiences in a safe, non-judgmental space. Sessions can be conducted both onsite and online and can be customised according to your business needs. 

Finding Buyers in Europe - BME Open Sourcing Portal

In cooperation with BME (Association of Supply Chain Management, Procurement and Logistics, Germany), we offer Malaysian suppliers and manufacturers premium access to the BME Open Sourcing Portal which consists of over 9750 industrial buyers, supply chain managers and logisticians in Germany and Central Europe.

Contact us to find our more.

Client Testimonials

Progress Software Development GmbH

It was a very informative session. The advices we got from MGCC will for sure help us in our daily business. Thanks a lot.

POLIBOY Brandt & Walther GmbH

We would like to express our thanks for the excellent assistance provided by the MGCC to POLIBOY Brandt & Walther GmbH in pursuit of our requirement to find a suitable distribution partner that could introduce our brand and products into the Malaysian Market.

We were very satisfied with the business partner search provided. We would like to commend further the outstanding service provided in terms of organizing meetings for POLIBOY with potential business partners, which the Marketing Officer of the MGCC has identified after carrying out a thorough market research.

The charges for the business partner search were also very reasonable and final report was comprehensive and detailed. We are pleased to recommend the services of the MGCC to anyone who wants to obtain high quality sales and marketing consulting."

Inovatools Eckerle & Ertel GmbH

This is to acknowledge and to confirm that the services rendered by the Malaysian-German Chamber in identifying new partners and/or distributors for our company INOVATOOLS has been excellent and trustworthy. We are confident that with their help we can expand our business within the Southeast Asia markets.

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