The Tuesday Club - The AI Reputation Shift: Who Shapes Your Company's Story When Machines Become the Gatekeepers?

The Tuesday Club: The AI Reputation Shift: Who Shapes Your Company's Story When Machines Become the Gatekeepers?

For decades, communications professionals have focused on helping stakeholders find and trust information through media coverage, corporate channels and thought leadership. Today, the rules are changing.

Increasingly, customers, investors, business partners and prospective employees are no longer searching for information themselves. Instead, they are asking AI platforms such as ChatGPT, Gemini and Claude to recommend suppliers, compare companies and answer business questions.

As AI becomes a key gateway to information, organisations face a new challenge: What story is AI telling about your company?

Join us for this interactive Tuesday Club session as we explore how generative AI is reshaping visibility, reputation and stakeholder decision-making, and why communications leaders must move beyond content creation towards building the trusted digital foundations that influence both human and AI understanding.

Drawing from emerging concepts such as Search Experience Optimization (SXO), Generative Engine Optimization (GEO) and the “Silent Consideration Loop”, this session will provide practical insights for organisations operating across Malaysia and Southeast Asia.

Key Discussion Points:

• How AI is changing the way stakeholders discover and evaluate organisations
• The “Silent Consideration Loop” and how organisations are evaluated before direct engagement
• Why publishing more content is no longer enough to build visibility and credibility
• How to build the evidence, authority and credibility that AI systems use when generating answers
• Why global reputation does not automatically translate into local AI visibility
• The importance of local language, media ecosystems and market context across Southeast Asia
• What AI platforms currently say about your company — and what may be missing
• How AI can support communications effectiveness while keeping humans in the loop
• Three practical actions organisations can take over the next 90 days: Audit, Align and Build

Who should attend:

Corporate Communications, Public Affairs, Marketing, Branding, HR, Digital Strategy and Business Leaders interested in reputation, stakeholder engagement and AI-driven visibility.

Date: Tuesday, 15 September 2026
Time: 10.30 am - 12 pm
Venue: MGCC Boardroom, Level 20, Menara Hap Seng 2, Kuala Lumpur
Format: Interactive discussion and peer exchange

Key takeaways from this session:

• Understand how AI is changing discovery, reputation and stakeholder decision-making
• Learn how AI platforms interpret and present information about organisations
• Explore the emerging concepts of SXO, GEO and the “Silent Consideration Loop”
• Identify gaps and potential risks in your organisation’s AI visibility
• Understand why local context matters when building visibility across Southeast Asia
• Learn practical steps to strengthen your organisation’s digital footprint for both human and AI audiences
• Gain a practical framework to Audit, Align and Build over the next 90 days
• Understand why human judgement, relationships, trust and accountability remain critical

Join us for this Tuesday Club session with Lars Voedisch, Founder & Group CEO of PRecious Communications, a communications veteran with more than 20 years of experience in brand reputation management, as he explores how organisations can strengthen their reputation and visibility in the era of AI-powered discovery.

About the Speaker

Lars Voedisch, a communications veteran with 20+ years of experience, globally recognized in brand reputation management. He founded PRecious Communications, a consultancy guiding startups, SMEs and industry leaders. A sought-after speaker, Lars shares his expertise on leadership and communications globally. Recognized for his accomplishments, Lars received the "Best Personal Brand Award" in 2017. Lars is a Forbes Councils member and regularly publishes content on Forbes.com.