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Intercultural Training

Often overlooked but crucial for finding a successful market entry is gaining an understanding of the Malaysian Business Culture which is vastly different from the German or European Business Culture.

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Different cultures have different ways of conducting business. Strategies which might have worked for you in Germany most likely will not be successful in Malaysia. In order to operate successfully on the Malaysian market, not only leadership and sales skills are required, but also intercultural competence. We offer companies an intercultural training so that you are able to make a great first impression on your Malaysian counterpart and make valuable and long-lasting business connections. 


Our Intercultural Training programme is designed to help you and your team foster effective ways of communicating in a German-Malaysian work setting. Close the cultural gap by taking the guesswork out of the subtle differences between German and Malaysian working styles to avoid miscommunication, so that you and your team feel understood and empowered in the workplace to ensure organisational success. 


In customised trainings you will learn which intercultural factors are important for your business, dealing with customers or successful employee management in Malaysia and benefit from our practical experience. Trainings can be conducted online, in hybrid formats or on-site in German or English. We use real-life examples to provide a better picture of common traps and problems that may arise and the best way to navigate them. Our training sessions are held in strict confidence to allow participants to share their experiences in a safe, non-judgmental space. Sessions can be conducted both onsite and online and can be customised according to your business needs.

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