Audrey Sim
Manager, Functional Workshop & Events Membership Affairs
03-9235 1912 audrey.sim@malaysia.ahk.de
Beyond China+1: ASEAN's Rise as a Sustainable Construction Investment Destination
As companies rethink their supply chains amid geopolitical uncertainty, rising costs and sustainability pressures, ASEAN is emerging as a strategic destination for growth, resilience and investment. Beyond simply diversifying beyond China, businesses are increasingly building regional ecosystems that combine global innovation, trusted partnerships and local manufacturing capabilities.
For the sustainable construction and building materials sector, ASEAN presents a compelling opportunity. Rapid urbanisation, infrastructure expansion and increasing demand for green building solutions are driving investment across the region, creating new opportunities for companies seeking long-term, sustainable growth.
Date: 28 July 2026
Time: 10.30 am – 12.00 pm
Venue: MGCC Boardroom, Level 20, Menara Hap Seng 2, Kuala Lumpur
📌Key Takeaways
• Why China+1 is about diversification, not replacement
• ASEAN's rise as a strategic manufacturing and investment hub
• Opportunities in sustainable construction and green building solutions
• The shift towards multipolar industrial ecosystems
• How European-ASEAN partnerships create competitive advantage
Join us to explore why ASEAN is becoming a preferred hub for sustainable construction and building materials, and how successful businesses are combining European innovation with regional production capabilities and local partnerships to drive long-term growth.
Speaker Profile:
Germain Thomas is a French business executive with over 20 years of experience in ASEAN, including 12 years in Malaysia. He has held leadership roles in the construction, building materials and facilities management sectors, supporting companies in expanding across the region.
He is the founder of Asiance Sdn Bhd and serves as Regional Sales Director for Conica AG, a Swiss provider of sustainable construction solutions. Germain is also a Foreign Trade Advisor to the French Embassy in Kuala Lumpur, Malaysia representative of the OSCI federation, and a General Committee Member of MICCI.
Drawing on his extensive regional experience and involvement in cross-border business development, Germain will share insights into ASEAN's growing role as a hub for sustainable construction investment, strategic partnerships and industrial growth.
